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Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately
Mar 22, 2019
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Razor & Razor Blade Models for Dealerships: Part 1

 Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores.
Mar 22, 2019
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Freebie Friday: How Do You Stay Motivated?

Bill Wittenmyer shares tips on how dealership personnel can stay motivated in this edition of Freebie Friday.
Mar 22, 2019
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Profit By Action Quick Tip: Importance of Up To Date Warranties & Recalls

 Andy Church shares why keeping up with warranties and recalls can increase profitability in this Quick Tip.
Mar 22, 2019
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AUTO LEASE PRICES DROP ON SEVERAL CHEVROLET AND FORD MODELS IN MARCH

Chevrolet and Ford Offer Attractive Lease Deals on Many Vehicles, While SUV Prices Increase From Other Brands CINCINNATI, OHIO (March 20, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the lat
Mar 21, 2019
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Don’t Play the “Blame Game!”

It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career. All too often we get wrapped up in the finger pointing when in reality all the customer cares about is “Who’s going to fix
Mar 21, 2019
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Is Your Computer Software Costing You Millions Due to Your Employees?

Erik Nachbahr explains why employees could be endangering dealerships through improper use of computer software.
Mar 21, 2019
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Takata Strikes Back with a Vengeance

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet! As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us
Mar 21, 2019
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Digital Retailing: What’s the Holdup?

By Gregory Arroyo, Senior Content Manager, DealerSocket Where are dealers when it comes to digital retailing? That was the question I posed to one of my insiders — the president of one of the industry’s largest F&I product companies — while
Mar 20, 2019