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Generational Leadership
Much has been written and spoken over the decades on adjustments leaders must make to connect with and get the most out of a specific generation. And while mindsets and behaviors from each generation have specific nuances, traits, and tendencies –
Aug 14, 2019
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Leasing Is Now- Know the Maintenance Requirements or Else
Today’s reality is this – vehicles are now extremely expensive and plopping down 35-large ($35,000) for a proper SUV/CUV isn’t going to happen all that often. Figure a monthly payment of some $650 or so for five long years at the average intere
Aug 14, 2019
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What You Don’t Know Can And Will Hurt You
What percentage of accurate data do you believe that you’re receiving in your CRM system? When I ask this question to dealers, I often get a laugh or a “probably 60%.” When I ask why, the typical type of response is: “Well, as
Aug 14, 2019
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Level Up: Drive a Better Clicks-to-Bricks Connection
By Cavan Robinson, Director of Product Marketing, DealerSocket’s DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online be
Aug 14, 2019
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Using the Customer Experience Promise to Increase Sales
By Karl Becker, Executive Coach & Consultant, Improving Sales Performance Are you looking for a simple model to improve your sales team’s performance or ways to better connect with customers? If you’re looking to create real value and positio
Aug 14, 2019
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Why Click-to-Call is a Flawed Metric
By Steve Laureys, National Account Director, CallRevu Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You like
Aug 14, 2019
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The Customer Buy Center: A Better Way to Build Inventory
By Tim Scoutelas, Director of Strategic Accounts, MAX Digital The used car market is ripe for dealers: Vehicle prices are rising, demand is growing, and days on the lot is dropping. According to Edmunds Q1 2019 Used Vehicle Report, pre-owned vehicle
Aug 14, 2019
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Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients
Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today ann
Aug 13, 2019
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Beep Selects Bestmile To Plan, Manage, and Optimize Autonomous Vehicle Fleets
Autonomous Mobility Solutions Company Partners with Leading Fleet Orchestration Platform to Deliver Intelligent, Consistent, Autonomous Mobility Services ORLANDO, August 13, 2019 — Beep, a Florida-based autonomous mobility solutions company, t
Aug 13, 2019