Auto Retail News

A frustration often expressed by salespeople who regularly follow-up on web-generated leads, no matter the source, is not being able to engage the customer in conversation when they reach them. Salespeople often are met with resistance and cannot und

CLEVELAND — A troubled but enduring automotive supply chain in the United States can become stronger if a more collaborative strategy can gain wider acceptance, a research team at Case Western Reserve University has determined. The report, The

MOUNTAIN VIEW, CA and LIBERTYVILLE, IL – Google Inc. and Motorola Mobility Holdings, Inc. announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of abo

DEARBORN, Mich. — The Ford F-150 EcoBoost Challenge kicks off this week on Facebook, with drivers in eight cities putting EcoBoost®-equipped Ford F-150s to the test – in fuel efficiency challenge and community projects Winning driver receive

RESTON, VA – comScore, Inc., a leader in measuring the digital world, released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or tw

DETROIT – The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR. Development of the ELR is just underway, so deta

Want to dominate your local market on Google? Interested in sharing compelling stories that turn online researchers into buyers? You need to learn the how – and why –of  using the latest digital technologies to capture people’s attention o

Ask any business owner and they will tell you that word of mouth is the most authentic, meaningful form of marketing. The problem has always been how to generate and track W-O-M at scale. This session will focus on ways to leverage Facebook’s marke

AUBURN HILLS, Mich. — Chrysler Group LLC announced this week the opening of Golling FIAT of Birmingham in the upscale shopping and dining destination of Birmingham, Mich. Golling FIAT of Birmingham joins more than 100 open FIAT Studios across t