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Kantar Media Reports Super Bowl Spending Reached $1.72 Billion Over The Past 10 Years

Historical Advertising Data Showcases Super Bowl’s Biggest Spenders, Rising Ad Rates, Competitive Clutter and First-Time Advertisers New York, NY – On February 5th, two football teams will take the field in Indianapolis to vie for the Super Bowl
Jan 18, 2012
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Lexus to Debut Its First Super Bowl Commercial

TORRANCE, Calif. – With a host of new vehicles coming to market in 2012, Lexus is poised to be one of the fastest-growing luxury brands this year. To kick off the product onslaught, the company will debut its first-ever Super Bowl commercial for Su
Jan 18, 2012
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Audi Reveals Details of Super Bowl Ad

HERNDON, Va. — Audi this week revealed details of its highly-anticipated Super Bowl advertisement, slated to run in the first quarter of the big game onSunday, Feb. 5, 2012.  In the upcoming 60-second spot, the brand’s signature LED head
Jan 18, 2012
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Audi Uses foursquare

HERNDON, Va. — This winter, Audi and the U.S. Ski Team help enthusiasts discover the best skiing in America. Members of the U.S. Ski Team, including Olympians Lindsey Vonn and Andrew Weibrecht, are contributing tips with the best skiing destina
Jan 18, 2012
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All-new 2013 Dodge Dart Named “Most Significant Vehicle” at the North American International Auto Show by Autoweek Editors

AUBURN HILLS, Mich. —  The all-new 2013 Dodge Dart, revealed at the North American International Auto Show (NAIAS) on Jan. 9, is hitting its mark with journalists, winning the Autoweek Editors’ Choice Award as the “Most Significan
Jan 17, 2012
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DataSource, Inc. Announces Partnership with CIMA Systems

KANSAS CITY, MO – DataSource, Inc., one of America’s leading print supply chain management companies announced its partnership with CIMA Systems, the leading provider of multi-channel marketing communications technologies to the automobile i
Jan 17, 2012
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AutoAlert, Inc. Presents DirectAlert™ Marketing, offering Direct Mail Pattern-Interrupt Selling Benefits to Help Dealers Close 10 Deals for Every 1,000 Pieces Mailed

IRVINE, Calif. — AutoAlert, Inc., a company offering complete client portfolio management solutions whose unique multi-patented software helps dealers create “pattern-interrupt” selling advantages from within their customer database
Jan 17, 2012
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NADA: Proposed Fuel Economy Rules Underestimate Rising Vehicle Cost

DETROIT — At a public hearing today on proposed fuel economy rules for model year 2017-2025 passenger cars and light-duty trucks, the National Automobile Dealers Association (NADA) urged federal agencies to properly consider the rising consume
Jan 17, 2012
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GM Approves Naked Lime Marketing for Web, Marketing, and Advertising Solutions Under GM’s in-Market Retail Turnkey Program

KETTERING, Ohio — Naked Lime Marketing this week announced that it has been approved by General Motors (GM) to provide marketing, advertising, and web solutions to GM dealerships across the U.S. under GM’s matching funds advertising an
Jan 17, 2012