Auto Retail News
Using Technology for the ‘Why’
One of my favorite dealer clients once said to me, “All I get is ‘What,’ stuff all day; I’d like to see some ‘Why’!” He went on to explain that he only gets reports of what is wrong: expenses are high, we’re out of cash, we’re los
Jan 14, 2011
The Simple Rules of the Business
There is a simple rule of business that we all want to live by. It’s not that we forget that this simple rule is our guide to success, it’s that we get so overwhelmed with many things that we take our eye off the net “ball.” You all have said
Jan 14, 2011
Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my total ad spend should they be?” Unfortunately, there is no easy ‘one size fits all’ answer. We’ve had more media additions, deletions a
Jan 14, 2011
Outsource to Improve Results and Reduce Costs
In most organizations today, staff levels have been reduced and the fewer remaining managers and employees are taking on more responsibilities and becoming stretched thin in the process. While most organizations have outsourced key staff functions fo
Jan 14, 2011
It’s the Culture, Stupid!
A common misconception is that you can change your team’s behaviors strictly by changing your dealership’s vision. Here’s an example to explain why that won’t work: a football team going 0-8 halfway through the season isn’t going to imp
Jan 14, 2011
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Interview with Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group
He started out wanting to be an attorney with no intention of being in the car business. Now, Stephen Wade is this year’s incoming chairman of NADA after almost 40 years of being a dealer. He shares with Dealer magazine the numerous challenges the
Jan 1, 2011
Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group
He started out wanting to be an attorney with no intention of being in the car business. Now, Stephen Wade is this year’s incoming chairman of NADA after almost 40 years of being a dealer. He shares with Dealer magazine the numerous challenges th
Jan 1, 2011
Dealer Specialties: Your Non-stop 24-hour Live and Online Salesperson
Founded in Middletown, OH in 1989, Dealer Specialties had a simple start. Brothers Mike and Jack Nenni began their mission to help used-car dealers more effectively merchandise their vehicles. Today, more than 20 years later, the Nenni brothers trans
Jan 1, 2011
Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors
Rob, it looks like the John Marazzi group in Florida has a strong online presence. What is your role there? My role is help us capture as much of the digital market as possible. It all starts with well performing web sites. I realized early on that c
Jan 1, 2011