As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadily increase year...
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI). Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media...
