According to recent surveys, auto dealers primary marketing related concern is reputation management. One negative review can have a measurable negative impact on an auto dealership. Angry customers can impact CSI scores, Google rankings, your service department volume, and units sold on the sales side.

In this presentation, Kenect VP Allan Mountwill provide the latest data on Google rankings, reputation management and other auto review sites. He’ll also provide best practices for handling negative reviews, proactively getting better CSI scores, and measuring the impact and success of your reputation efforts.

Specifically, he’ll discuss:

• The keys to getting Google reviews.
• Why Google reviews matter more than the other review sites
• How to eliminate negative reviews…and even better: how to prevent them
• The biggest changes to Google reviews in 2023 and 2024 impacting auto dealers

You don’t want to miss his presentation.