AutoLoop VP, Front End Solutions Russ Beckenstein explains the importance of acquiring a customer’s trade-in in this video blog.

About the Author

A finance-savvy expert in business relations, Russ Beckenstein has conquered the roles of Senior Vice President Sales, Market and Banking Group Manager for banks in the Orlando, Florida area, successfully owning and operating two of his own private ventures along the way. Russ has maintained and grown relationships for AutoLoop and CAR-Research for over 8 years now. He has played an integral role in launching AutoLoop products in new stores and offering his expertise to improve financial health among dealerships all over the globe.