Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8 survey questions. He began collecting this data on all sold and lost customers, and the mind-blowing results changed the way the dealership thought about their customers, their technological adoption, and ultimately, their digital strategy.
The Customer Survey That Changed A Dealership’s Digital Destiny
The Customer Survey That Changed A Dealership’s Digital Destiny
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Industry Press Releases
EpicVIN Adds 500,000+ Maintenance Records to Help Dealers Build Buyer Confidence
EpicVIN, vehicle history reporting industry leader, introduces a substantial platform enhancement through the integration of more than 500,000 authenticated maintenance records. These new records enhance EpicVIN reports and benefit dealerships by pro
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Dealer Ops & Leadership
The Power of Words: Enhancing Customer Communication in Car Dealerships
Communication is the currency of trust in any business, but especially in car dealerships, where the quality of interactions can directly influence a customer’s purchase decision. Customers expect honesty and clarity in both face-to-face engage
