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Mercedes’ captive boosts dealership training on branded F&I products

Published: April 24, 2015

Tips to help manage the spring service rush, from Automotive News.

NEW YORK — Mercedes-Benz Financial Services’ U.S. insurance unit is gearing up to train more dealership F&I managers to sell its First Class-branded F&I products, says Don Berry, the insurance unit’s senior manager.

Lease penetration is high for Mercedes-brand vehicles, so the insurance unit specializes in F&I products suitable for lease customers, such as prepaid maintenance and coverage for excess wear and tear.

M-B Financial’s insurance unit launched branded F&I products in 2010. Berry discussed the status of the business with Automotive News Special Correspondent Jim Henry last week on the sidelines of the New York auto show.

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