Fewer photos prevents ‘image fatigue,’ used-car shopper report says, from Automotive News.
Too many photos in online used-vehicle listings can cause “image fatigue” for consumers, a study released today found.
The optimal number? Nine.
That is among the conclusions in a new white paper by CarStory detailing consumer attitudes about used-vehicle shopping. CarStory is a provider of crowd-sourced data and analytics on used-vehicle pricing and preferences.
The optimal photo count was just one unexpected conclusion in the 19-page report, “How to Convert Used-Car Shoppers to Buyers.” It goes against conventional wisdom that says used-vehicle sellers should include as many photos as possible with their listings.