SEO for startups and new businesses, according to Search Engine Watch.
You’re starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers.
With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts.
Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is an outline on how to build a new business that will do SEO right.
Step 1: Know Your Concepts and Keywords
Start by determining what customer behaviors you want to be a part of and what concepts you want to be associated with.
This is bigger than just keywords and keyword research. People, content, functionality, open data, and a bunch of other things will get you business into the conversations you care about.