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With Apple’s ‘CarPlay,’ the Race for Flashier In-Car Touchscreen Controls Revs Up

Published: March 6, 2014

With Apple’s ‘CarPlay’, the race for flashier in-car touchscreen controls revs up, according to Entrepreneur.

As if drivers weren’t distracted enough already. Bigger, better, flashier and eye candy-filled touchscreen tablet controls are coming to cars — and they’re giving your vehicle’s old-school buttons, dials and doodads an inferiority complex.

High-profile luxury carmakers Ferrari, Mercedes-Benz, and Volvo are predictably driving the deluxe dashboard touchscreen trend and they’re showing off Apple’s long-teased CarPlay feature in select models for the first time at this week’s Geneva Motor Show. Most major carmakers are next in line for CarPlay integration. Notably absent so far are Audi, Chrysler and Volkswagen.

Apple’s new CarPlay system lets iPhone 5, 5s and 5c owners control their smartphones while driving via voice (using Siri) or via a car’s native dashboard-mounted touchscreen user interface. Here’s a video sneak peek of CarPlay in action, released yesterday by Volvo.

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