Improve trade-in experience for your customers using these 4 tips, from Subprime Auto Finance News.
Because hammering out an agreeable trade-in value creates negative feelings for potential buyers, AutoTrader.com offered four tips to help dealers ease the pain of the trade-in and increase customer satisfaction.
Site officials wanted to create a strategy for stores because they contend satisfaction with the vehicle-buying process decreases significantly once consumers make the transition from online shopping to in-store purchasing.
AutoTrader said negotiating the value for the trade-in is the activity with which purchasers are least satisfied.
In fact, only 37 percent of consumers reported being satisfied with that step, according to research from the site.