Why social media is the worst phrase in marketing, according to iMediaConnection.
I have been involved in social media since the early days when Facebook was exclusively used by college students. I helped build one of the first and largest social agencies, MRY — now part of Publicis Group. I have since founded a social marketing platform for large brand marketers.
So, how can I view social media as the worst term in marketing when my career has been built upon it? In short, it’s a misleading term that confuses both consumers and marketers. Here’s how…
