According to San Jose Mercury News, car shoppers are turning to mobile apps for the big purchase.
As consumers grow increasingly comfortable buying smaller items such as clothes and concert tickets from their mobile devices, some are also using their smartphones and tablets for big-ticket purchases like cars.
“There’s this huge upheaval in terms of mobile usage and mobile behavior,” said Jeff Birkeland, vice president of product management for High Gear Media, which publishes The Car Connection site and app. “People are looking to not only research cars, but actually take action and connect to a dealer and do some business on mobile.”
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