According to Auto Remarketing, Lithia’s Value Auto Program expands their pre-owned customer base.
You know those high-mileage used vehicles that aren’t quite on par with your other pre-owned rides, but that might just be the right fit for someone out there? In the past, you may have sold these vehicles to local wholesalers and auctions, but one dealer group in particular is trying to capitalize on these cars for its dealers.
Lithia Motors’ Value Auto Program is “designed to allow all our Lithia stores the opportunity to sell high-mileage used vehicles, that in the past we sold to local wholesalers and auctions,” said Tim Freeborn, assistant vice president of used-vehicle operations at Lithia Motors.
