AutoNews takes a look at the ever-rising trend of marketing to Spanish-speakers in America as the overall Hispanic market and buyership increases. The importance of understanding what cultural approaches to take, samples of manufacturers implementing these tactics, and Japanese brand successes are highlighted, and the Dealer’s Evolution to the Hispanic Consumer experience gets recommendations for improving CRM in the following:
International Car Dealing, and Smart Business Goals for Automakers and Dealers
International Car Dealing, and Smart Business Goals for Automakers and Dealers
Posts
Industry Press Releases
EpicVIN Adds 500,000+ Maintenance Records to Help Dealers Build Buyer Confidence
EpicVIN, vehicle history reporting industry leader, introduces a substantial platform enhancement through the integration of more than 500,000 authenticated maintenance records. These new records enhance EpicVIN reports and benefit dealerships by pro
Posts
Dealer Ops & Leadership
The Power of Words: Enhancing Customer Communication in Car Dealerships
Communication is the currency of trust in any business, but especially in car dealerships, where the quality of interactions can directly influence a customer’s purchase decision. Customers expect honesty and clarity in both face-to-face engage
