Jealous Microsoft and the Sub-Standard Scroogled Campaign

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Digital Dealer | Marketing Strategies | Sales & Marketing

March 13, 2013

Jealous Microsoft and the Sub-Standard Scroogled Campaign

According to Search Engine Watch, smearing the competition is not the best marketing plan. Microsoft’s smear campaign against Google, aka “Scroogled”, portrays a stalker Big Brother Google that just tries to spread fear that should only be ignored.

Click here to read more about Smear Marketing from Search Engine Watch>>

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Posts Marketing & Advertising

Before the Bay: Why the Service Journey Starts Online

When I was asked to conduct a basic online overview of a manufacturer-affiliated service department, I approached it the way I always do. With a blend of practical, transferable skills and a clear focus on the customer journey. This wasn’t a deep d

Posts Dealer/GM News

Changing Fleet Strategies Are Unlocking Opportunities for Auto Dealers

Fleet managers are anticipating significant changes in the coming months due to potential cost increases from import tariffs. 48 percent say they are likely to delay planned vehicle replacements and 30 percent plan to extend vehicle lifecycles accord

Posts Industry Press Releases

EpicVIN Adds 500,000+ Maintenance Records to Help Dealers Build Buyer Confidence

EpicVIN, vehicle history reporting industry leader, introduces a substantial platform enhancement through the integration of more than 500,000 authenticated maintenance records. These new records enhance EpicVIN reports and benefit dealerships by pro

Posts Dealer Ops & Leadership

The Power of Words: Enhancing Customer Communication in Car Dealerships

Communication is the currency of trust in any business, but especially in car dealerships, where the quality of interactions can directly influence a customer’s purchase decision. Customers expect honesty and clarity in both face-to-face engage

Posts Dealer/GM News

Used Car Prices Continue to Rise As Sales Increase

The average price of a used car rose $100 in March according to CARFAX’s Used Car Index. This comes as a combination of seasonal trends and incoming tariffs drove sales to more than double what they were a year ago. “We expect this surge in car p

Posts Dealer Ops & Leadership

Mastering Streaming Ads: Key Trends and Practical Tips for Dealerships

As streaming services grow, more car dealerships are tapping into this underutilized ad channel. But to maximize ROI, they must first nail the basics. Here’s how dealerships can use streaming ads to boost sales and brand awareness. Start with the F

Before the Bay: Why the Service Journey Starts Online

Digital Dealer Conference and Expo 2025 Registration is Open—Let’s Talk About the Changes to #DDCE25

Before the Bay: Why the Service Journey Starts Online

Changing Fleet Strategies Are Unlocking Opportunities for Auto Dealers

EpicVIN Adds 500,000+ Maintenance Records to Help Dealers Build Buyer Confidence

The Power of Words: Enhancing Customer Communication in Car Dealerships

Used Car Prices Continue to Rise As Sales Increase

Mastering Streaming Ads: Key Trends and Practical Tips for Dealerships

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