White Plains, New York – Racer Media & Marketing, Inc, the publisher of Racer Magazine and Racer.com, has partnered with Car Guy Nation making it the exclusive ecommerce source for their readership and audience. This Marketing Partner agreement creates a revenue sharing opportunity for Racer allowing them to monetize their content with membership referrals to Car Guy Nation.
Michael Chapin, SVP of Digital for Car Guy Nation called the agreement “A perfect fit for everyone. Racer magazine was reacquired by its founders in 2012 and we’re excited about their plans. Our membership is quickly growing from partnerships within the racing community; it makes perfect sense to team up with the leading resource for racing news in North America.”
Racer.com plans to forego its initial efforts to build an online marketplace and instead refer readers to Car Guy Nation with incentives and exclusive promotions. “This partnership allows our team to focus on delivering the highest quality racing news to our enthusiast audience,” noted Bill Sparks, Publisher & COO of Racer Media, “Car Guy Nation is aggregating all the products and vendors our readers love, it’s an off-the-shelf ecommerce solution which creates added revenue for very little work”.
The Car Guy Nation Marketing Partner Program was designed specifically for organizations which have attracted a following of automotive enthusiasts in various niches, but then have difficulty monetizing their audience outside the traditional advertising model. By referring members to Carguynation.com, marketing partners in return earn a percentage of the sales those members make.
“The racing season is fast approaching, and we’re preparing to grow equally as fast,” said Robert Minnick, CEO of Car Guy Nation, “that means more products, more promotions, more stuff our members love. We’re already planning the next phases of our site to accommodate the tastes of everyone as an individual. We want the ability to cater to members no matter what kind of car they love, welcoming everyone to The Nation”.
Racer (www.racer.com) is a monthly, U.S.-based motorsports magazine with a circulation of 24,000 in print distribution. The most recent digital edition was made available to more than 400,000 race fans through partnerships with sanctioning bodies and race tracks. Racer.com averages more than 120,000 unique monthly visitors who are attracted by its news and feature coverage of the world’s top auto racing series, including NASCAR, Formula 1, the IndyCar Series, Champ Car, the American Le Mans Series, the Grand-Am Rolex Sports Car Series, NHRA Drag Racing, and the World Rally Championship, as well as grassroots racing categories and feeder series. The magazine is known for its photography, such as the photographs used in the “In Focus” features, which take up-close, top to bottom looks at top race vehicles.
Car Guy Nation (www.carguynation.com) is an innovative member-based commerce, social and promotional platform that provides people with a passion for cars with the best ways to buy products, share ideas, and keep up to speed on everything going on with their automotive lifestyle. It combines the power of social media with the tribal nature of car enthusiasts and all transactions earn free gas. Bigger than any single store, it’s a Nation.
