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Survey Says… Younger Generations Excited by Cars that Reflect Green Concerns & Technology

Published: January 22, 2013

ChevySparkBringGoAccording to a survey posted on the Detroit News, green cars and technology are what today’s youth are looking for in a vehicle.

You can’t have a conversation with any group in the automotive industry without a shaking of heads and sad looks agreeing, that, yes, the young are just not interested in cars anymore.

But that’s not true, according to a new survey from management consultants McKinsey & Co.

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