Mazda Achieves Best Year of Sales Since 2007, Best December Since 1994

Mazda3 achieves best calendar year sales ever in 2012

IRVINE, Calif. — Mazda North American Operations (MNAO) today reported December 2012 U.S. sales of 27,251 vehicles, representing an increase of 21.9 percent versus last year, and the best December since 1994. On a year-to-date basis, MNAO reported 277,046 vehicles sold in 2012, exceeding 2011 by 10.6 percent, and representing the company’s best full calendar-year of sales since 2007.

Key December and CY2012 sales notes:

• MNAO saw its best December sales results since 1994 with a total of 27,251 vehicles.
• MNAO acheived its best year of sales since 2007 and second best year of sales since 1994 with a total of 277,046.
• SKYACTIV^® TECHNOLOGYaccounted for 51 percent of December sales and, with 128,784 for the year, made up 46.5 percent of entire vehicle sales for the year of 2012
• Mazda2 recorded a year-over-year increase of 121 percent with 2,967 vehicles sold.
• Mazda3 had its best December ever with 10,297 vehicles sold. In particular, the SKYACTIV-equipped model represented 77 percent of Mazda3 vehicles sold for the month.
• Mazda3 also saw its best year of sales ever in 2012 with 123,361 vehicles sold. Of those vehicles sold in 2012, 69.3 percent were equipped with SKYACTIV^® TECHNOLOGY.
• Mazda5 saw a 140 percent increase year-over-year with 2,902 vehicles sold.
• December proved to be CX-5’s best sales month ever with 5,956 vehicles. CX-5 continues to be a brand ambassador for SKYACTIV^® TECHNOLOGY and Mazda’s second best seller for the year, exceeding all sales expectations in 2012 with 43,319 vehicles.  CX-5 has been named a finalist for the North American Truck/Utility of the Year award, the winner to be announced on January 14, 2013.
• Mazda launched the refreshed 2013 CX-9 in early December and as a result saw the best CX-9 month in all of 2012 with 3,353 units sold.

Mazda Motor de Mexico (MMdM) reported December sales of 2,659 vehicles, down 27 percent versus December of last year. Overall, MMdM sold 25,424 vehicles for the year, a decrease of 15 percent when compared to 2011.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

		Month-To-Date							Year-To-Date
		Dec		Dec		%		% MTD	Dec		Dec		%		% YTD
		2012		2011		Change		DSR	2012		2011		Change		DSR
Mazda2		2,967		1,342		121.1%		129.6%	19,315		13,952		38.4%		38.4%
Mazda3		10,297		9,264		11.2%		15.4%	123,361		102,417		20.4%		20.4%
Mazda5		2,902		1,206		140.6%		149.9%	14,640		19,155		(23.6)%		(23.6)%
Mazda6		1,384		3,067		(54.9)%		(53.1)%	33,756		35,711		(5.5)%		(5.5)%
MX-5 Miata		394		339		16.2%		20.7%	6,305		5,674		11.1%		11.1%
RX-8		–		26		(100.0)%		(100.0)%	80		759		(89.5)%		(89.5)%
CX-5		5,956		–		N/A		N/A	43,319		–		N/A		N/A
CX-7		(1)		2,701		(100.0)%		(100.0)%	11,326		35,641		(68.2)%		(68.2)%
CX-9		3,353		4,206		(20.3)%		(17.2)%	24,442		34,421		(29.0)%		(29.0)%
Tribute		(1)		202		(100.5)%		(100.5)%	502		2,696		(81.4)%		(81.4)%
Total Vehicles
CARS		17,944		15,244		17.7%		22.2%	197,457		177,668		11.1%		11.1%
TRUCKS		9,307		7,109		30.9%		36.0%	79,589		72,758		9.4%		9.4%
TOTAL		27,251		22,353		21.9%		26.6%	277,046		250,426		10.6%		10.6%
MEMO:
IMPORT CAR		16,560		12,177		36.0%			163,701		141,957		15.3%
IMPORT TRUCK		9,308		6,907		34.8%			79,087		70,062		12.9%
IMPORT TOTAL		25,868		19,084		35.5%			242,788		212,019		14.5%
DOMESTIC CAR		1,384		3,067		(54.9)%			33,756		35,711		(5.5)%
DOMESTIC TRUCK		(1)		202		(100.5)%			502		2,696		(81.4)%
DOMESTIC TOTALS		1,383		3,269		(57.7)%			34,258		38,407		(10.8)%
Selling Days		26		27					307		307

SOURCE Mazda North American Operations