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Volkswagen Reports a 34.4% Sales Increase in September

Published: October 2, 2012

Herndon, VA –  Volkswagen of America, Inc. (VWoA) today reported 36,339 units sold in September, a 34.4 percent increase over prior year sales, a 37.2 percent increase year-to-date and the best September since 1972.

  • Best September since 1972 with 36,339 units sold and a 37.2 percent increase year-to-date –
  • 25 consecutive months of year-on-year growth
  • Best September ever for Passat and Tiguan with 9,500 and 2,202 units sold, respectively
  • Best September for Beetle since 200
  • Best September for Golf since 2007
  • Jetta Sedan achieved sales of 12,584 units 
  • High-mileage, clean diesel TDI models account for 23.9 percent of sales in September.

“Tracking over a 37 percent increase year-to-date is a strong proof point that our products are on more shopping lists and gaining acceptance in the market,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “As we enter the fourth quarter of the year, we expect to continue our pattern of outperforming the industry.”

As Volkswagen positions itself for continued growth, supporting the dealers and their infrastructure is essential. The company will announce the launch of a dealer career recruiting website, www.vwdealercareers.com, creating a portal linking jobseekers to the over 600 VW dealers across the country. Available positions range widely from sales and service consultants to finance managers, with technicians being the most sought after candidates by VW dealers nationwide.

The Volkswagen Passat, which recently came in first place in Motor Trend’s 2012-2013 Midsize Sedan Comparison test, continued its successful year with 9,500 units sold in September. Earlier this month the Passat topped its best sales year ever in just nine months of the year.

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Jetta sedan, including the enthusiast GLI model, remains the volume leader for Volkswagen with sales totaling 12,584 while Jetta SportWagen totaled 2,166. The Jetta turbo hybrid, which will go on sale this month, recently achieved a Land Speed Record at Bonneville, posting 185 mph, a record speed for hybrid vehicles.

The Beetle continues to gain momentum with 2,622 units sold. The Beetle TDI, sold 167 units, further highlighting customer demand for Volkswagen’s Clean Diesel TDI technology.

The Golf had sales of 3,250 units. The Tiguan sold 2,202 units, the best September ever for the vehicle, while the Volkswagen Touareg sold 828 units, a 26.2 percent increase.

VW US SNAPSHOT –YTD–
Model Line Sept. ’12 Actual Sept. ’11 Actual Yr/Yr % change Sept. ’12 YTD Actual Sept. ’11 YTD Actual Yr/Yr % change
Golf 1,758 1,312 34.0% 16,097 13,854 16.2%
GTI 1,162 1,197 -2.9% 13,260 13,188 0.5%
Golf R 330 N/A N/A 3,051 N/A N/A
Total Golf/GTI 3,250 2,509 29.5% 32,408 27,042 19.8%
Jetta 12,584 13,128 -4.1 110,146 115,612 -4.7%
SportWagen A5/A6 2,166 1,895 14.3% 16,882 21,376 -21.0
Total Jetta 14,750 15,023 -1.8% 127,028 136,988 -7.3%
Beetle 2,622 722 263.2 21,566 924 2234.0%
NBC N/A 1 -100.0 0 841 -100%
Total New Beetle 2,622 723 262.7 21,566 1,765 1,121.9%
Eos 399 558 -28.5% 5,198 6,166 -15.7%
Passat 9,500 3,176 199.1% 83,662 4,837 1,629.6%
Passat Wagon N/A N/A N/A N/A 56 -100.0%
Total Passat 9,500 3,176 199.1% 83,662 4,893 1609.8%
CC 1,966 1,610 22.1% 15,015 23,329 -35.6%
Tiguan 2,202 1,628 35.3% 22,854 20,016 14.2%
Touareg 828 656 26.2% 7,112 4,853 46.5%
Routan 822 1,153 -28.7% 8,246 10,407 -20.8%
Total Sales 36,339 27,036 34.4% 323,089 235,459 37.2%

About Volkswagen of America, Inc. Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.