A new report from Autotrader, completed by Perficient using Clarivoy data, has revealed a critical issue in automotive sales tracking. According to the whitepaper, “From Click to Car Sale: How Multi-Touch Attribution Improves Marketing Measurement

Today’s drivers are holding onto their vehicles for longer than ever. With the average U.S. car now a record 12.6 years old and traffic volumes back to pre-pandemic levels, demand for service is poised to rise. At the same time, new pressures are r

President Donald Trump’s 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strateg

Combining connected TV (CTV) advertising with programmatic digital audio campaigns has delivered impressive results for dealerships according to a recent study by EMG in collaboration with SiriusXM Media. Dealerships leveraging this dual-platform app

Negotiation is one of the most critical moments in the car-buying process. It’s where concerns are addressed, trust is built, and value is clarified. A recent CDK Global survey found that most buyers want the opportunity to negotiate the price or t

The full schedule for Digital Dealer Conference and Expo is finally here! Prepare for an unforgettable experience October 14-15, at the Mandalay Bay in Las Vegas with an agenda full of impactful sessions and meaningful networking opportunities. Day 1