A dealership’s website is often customers’ first contact point, with 75 percent reporting it significantly influences their decision to visit, according to Cox Automotive. Despite this, many sites fail to meet expectations, diminishing trust

Used vehicles have become a vital market this year for any buyers looking for affordability. With new vehicle prices still high and import tariffs threatening to make them even higher, consumers are flocking to used cars at an increased rate. While t

With today’s “always connected” digital economy, identity is currency. For the automotive industry — spanning rentals, dealerships, insurance providers, and financing institutions — that currency is increasingly being challenged. The number

Automotive streaming advertising solution provider EMG has announced the launch of Maven, a cutting-edge analytics platform designed specifically for automotive dealerships. Following a successful beta phase with select partners, Maven is now accessi

The conversation about digital retailing in automotive has been running parallel to the actual adoption of it. Some are all in. Many have it and don’t fully embrace it. But at this point, if you’re still on the fence, the real question is, wh

Halfway through 2025, it’s safe to say this has been the year of the tariff. Import tariffs have dominated the news, the market, and the minds of consumers ever since being announced in March. Consumers responded earlier in the year by rushing to m