Q

Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

Q

Chevrolet and GMC Drive GM’s March Sales up 12%

Published: April 3, 2012

DETROIT – General Motors Co. (NYSE: GM) today reported total March sales of 231,052 vehicles in the United States, up 12 percent year over year.  The monthly total includes a record 100,000 cars and crossovers that achieve an EPA-estimated 30 mpg highway rating or better.

“The economic recovery and a deep bench of fuel-efficient cars and crossovers have been driving our sales for more than a year, but the combined impact has never been stronger than it was in March,” said Don Johnson, vice president, U.S. Sales Operations.  “Since the last time fuel prices spiked, both the economy and GM’s product portfolio are undeniably stronger.  We’re now strong across the board in cars, crossovers and trucks.”

Total GM passenger car sales increased 22 percent, with small and compact car sales up a combined 62 percent. Compact crossover sales were up 47 percent and mid-size car sales were up 38 percent. Full-size pickup sales were up 14 percent.

The Chevrolet brand increased its sales 17 percent year over year, and every Chevrolet car line was up.  Sales of the Sonic have increased steadily since it launched in August 2011, with March reaching 8,251 vehicles.  Volt sales of 2,289 were 50 percent higher than December 2011, which had been the vehicle’s best month since launch.  Cruze deliveries of 21,607 marked the car’s seventh month of sales exceeding 20,000 units and its seventh consecutive month of higher year-over-year sales.

dd-nl-cta-image

Other March highlights include a 12 percent year-over-year increase in GMC sales driven by strong Sierra and Terrain results, a 34 percent increase in Chevrolet Equinox sales, a 15 percent increase in Cadillac CTS sales, and a very strong month for the new Buick Verano, with sales of 2,497 units.

The company’s retail deliveries increased 14 percent compared with March 2011 and accounted for 74 percent of GM sales.  Deliveries to fleets increased 6 percent.

 

Highlights March 2012 Total  Sales Total Change vs. March 2011 March 2012 Retail Sales March 2012 Retail Sales Change vs. March 2011 CYTD

Total Sales

CYTD

Total Sales Change vs. 2011

CYTD 2012 Retail Sales CYTD 2012

Retail Sales Change vs. 2011

Chevrolet 173,073 16.8% 118,134 16.5% 448,134 7.6% 301,217 0.7%
GMC 34,337 12.2% 30,348 13.8% 91,884 1.2% 79,528 (1.7%)
Buick 13,105 (16.3%) 12,642 5.7% 37,336 (16.5%) 35,376 (5.3%)
Cadillac 10,537 (13.4%) 10,303 1.9% 30,996 (23.6%) 29,852 (14.4%)
Total GM 231,052 11.8% 171,427 14.2% 608,320 2.7% 445,973 (1.4%)

 

Total sales at Buick and Cadillac were down in total for the month, but retail sales were higher.  Buick’s retail sales were up 6 percent on the strength the all-new Verano and the 36-mpg LaCrosse with eAssist.  Cadillac retail sales were up 2 percent on the strength of an 18 percent gain by the CTS and continued strong retail sales of the SRX and Escalade.

GM is continuing to aggressively roll out new products to sustain its momentum. At the New York International Auto Show this week, the company will unveil five new or redesigned vehicles, including 2013 Chevrolet Traverse, Cadillac SRX, Buick Enclave and GMC Terrain Denali crossovers, as well as the all-new 2014 Chevrolet Impala sedan.

By the end of 2012, GM will have all-new or redesigned cars and crossovers in segments that represent 60 percent of the retail light vehicle industry.

 

 Inventory Units @

Feb. 29, 2012

Days Supply (selling days adjusted) Units @

March 31, 2012

Days Supply (selling days adjusted)
All Vehicles 667,096 80 713,008 86
Full-size Pickups 210,463 116 231,594 124

 

Industry Sales March SAAR (est.) Q1 2012 SAAR (est.) Full Year 2012 (est.)
Light Vehicles 14.3 million 14.5 million  

13.5 million – 14.0 million

 

 

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets.  GM’s brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.