According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 56% during the month of February 2012. This information is based on statistics for national automotive Internet behavior for February 2012.
Below are a few key statistics from Datium’s data for February 2012
- Average Unique Visitors to per Websites: 4,807
- Avg Unique Visitors to Shoppers (conversion): 56%
- Page views per shopper: 11
- VINs viewed per active visitor: .31
- Average shoppers to lead:
- LTAV (lead to active visitor): 3.02%
- LTV (lead to visitor): 1.76%
- Search Percentages:
- New: 31%
- Used: 69%
Click here for more information from Dataium.
