According to a story from Advertising Age, General Motors is given people with Klout scores of at least 35 or higher a three-day test drive of its all-new Sonic subcompact car. The story said GM is hosting this in five major cities across the country and did a similar campaign with the Chevrolet Volt.
GM Uses Klout to Market All-New Sonic
GM Uses Klout to Market All-New Sonic
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Dealer Ops & Leadership
The Looming Threat of Deepfakes: A New Era of Auto & Financial Fraud
In recent years, while artificial intelligence (AI) has empowered dealers and lenders to enhance their businesses, it has also provided fraudsters with sophisticated tools to perpetrate financial fraud. One of the most concerning developments is the
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Dealer/GM News
Santander US: Middle-Income Americans Are Revving Up Auto Demand
According to a new report from Santander US, automotive demand is on the rise amongst middle-income Americans. Despite increasing costs, 47 percent are considering a vehicle purchase in the next year, an increase from 41 percent in 2023. Santander’
