Time is running out to secure your spot at Digital Dealer 2026! In one week, the brightest minds in automotive will meet in Detroit to talk shop, share ideas and create real, discernable outcomes that can be taken back to the dealership.
Between Digital Dealer’s groundbreaking partnership with Car Dealership Guy, industry leading speakers and dedicated expo hall time to find innovative solutions, its shaping to be the best Digital Dealer yet. You won’t want to miss it!
Car Dealership Guy Partnership
Some of the best ideas in this industry come from dealer-led sessions built on real strategies you can apply Monday morning. Others come from conversations with another dealer solving the same challenges you are. Car Dealership Guy × Digital Dealer 2026 bring both together, strengthening an agenda already built around your operations.
Attendees will feel CDG’s influence throughout the show with Glenn Lundy and Sam D’Arc hosting the Car Dealership Guy/800% Elite Auto Keynote to kick off the event, D’Arc hosting the Car Dealership Guy’s Daily Dealer Live Show right from the expo hall floor, and Yossi Levi and Steven Greenfield hosting the Car Dealership Guy Dealer Breakfast, Sponsored by Podium & The Shop on Wednesday morning!
Innovative Expo Hall
More than 100 exhibitors covering AI, digital retail, CRM, service lane technology, marketing and advertising, and data analytics will be on the floor. You’ll talk directly to the people building these tools, ask the hard questions, and see live demos of platforms already deployed at comparable stores.
It’s also where the DealerTech Live Stage runs. Short, sharp talks happen right on the floor, covering topics like CDP strategy, customer engagement, AI-driven vehicle sales, and the Women in Dealerships Power Session.
A few things worth knowing:
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Dedicated expo hours give you real time to evaluate, not just walk past booths.
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This is the best place to benchmark what you’re paying against what’s available.
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Your peers are shopping the same floor. The conversations between dealers in the aisles are often as valuable as the demos themselves.
Industry Leading Voices
No fluff. No sales pitches. Just real-world strategies you can put to work the moment you get back to your dealership.
Learn from some of the best and brightest in the industry like: Sam D’Arc (Zeigler Auto Group), Glenn Lundy (800% Elite Auto), Rob Ruth (Bob Ruth Ford), Tustin Ulrich (Roper Auto), Jennifer Briggs (The Auto Diesel Institute at Baker College), Matthew Zabawa (Rimrock Auto Group) and Mike Conley (Sunset Auto Family).
Here’s a look at what’s on the agenda across our four session tracks:
- Marketing and Advertising: The latest on social media, AI-driven campaigns, data analytics and digital retailing strategies that drive qualified leads.
- Sales and Variable Ops: Proven approaches to lead handling, BDC optimization, video communication and sales conversion.
- Dealer Ops and Leadership: Leadership development, hiring and retention, compliance and building a culture that performs.
- Fixed Ops: Strategies to address the technician shortage, improve service department leadership and increase customer loyalty.
Immediate Impact
The automotive retail market is in a state of flux. Tariff pressure, interest rate movement and the acceleration of AI-driven marketing are reshaping how vehicles are sold and serviced right now. The dealers who close the gap between knowing something needs to change and actually changing it are the ones who stay competitive. Digital Dealer is where that gap closes.
You’ll leave Detroit with:
- Specific conversion plays for your BDC
- AI workflows your marketing team can deploy the same week
- Process changes your service department can implement in 30 days
- Peer conversations that turn a good idea into a proven play
- Expo floor access to 100-plus solutions aligned to your actual challenges
You still have time to make it to Detroit. You won’t if you wait any longer. And if you’re bringing a team, four or more registrations will unlock a group discount. Use code DDGroup15 at checkout. That’s the strongest business case you can make right now.
Digital Dealer Bar Crawl
New this year is the Digital Dealer Bar Crawl! Enjoy our incredible venue of Detroit with real conversations and no agenda. Join fellow dealership leaders and solution providers for a self-guided tour through four of Detroit’s iconic bars. Trade what’s working, talk through what isn’t and build relationships that outlast the show floor. The bar crawl is free for all attendees and exhibitors.
Register Today!
What’s waiting for you next week:
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Car Dealership Guy opening keynote with Sam D’Arc and Glenn Lundy
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AI Hackathon with live competitive workflow builds
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100+ exhibitors on the expo floor with live demos
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Digital Dealer Bar Crawl, free for all attendees on the evening of Day 1
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Dedicated tracks for marketing, sales, fixed ops and dealer leadership
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Peer conversations with GMs, marketing directors and service leaders from comparable dealerships
- Save $175 off on-site registration
One week. One decision. Register now!