Christina Rosenbach
Chief Customer OfficerFullpathChristina Rosenbach is the Chief Customer Officer at Fullpath, where she leads the post-sale customer experience across Program Management, Customer Success, Onboarding, Support, Digital Advertising, Data Strategy, and Enablement. With over 15 years of experience in the automotive industry, she has built customer-focused organizations that deliver measurable impact and long-term value.
Before joining Fullpath, Christina was Head of Customer Support at Cars Commerce, guiding teams through the operational integration of multiple acquisitions, and VP of Client Experience at Ansira. She also spent over seven years at CDK Global in leadership roles supporting some of the largest dealership groups in the country.
She holds a degree in Broadcast Journalism and Marketing from Central Michigan University, combining her passion for communication with her focus on strategy and execution.
Outside of work, Christina enjoys biking, hiking, and spending time with her family.
Unified, Actionable, Profitable: Building a CDP Strategy for the Modern Dealership
Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior
…Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior, service history, and marketing activity all live in separate systems, and that gap is costing you
…Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior, service history, and marketing activity all live in separate systems, and that gap is costing you deals you don't even know you are losing. A Customer Data Platform (CDP) closes that gap. In this session, cut through the buzzwords, see how dealers are using unified customer data to grow share and
…Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior, service history, and marketing activity all live in separate systems, and that gap is costing you deals you don't even know you are losing. A Customer Data Platform (CDP) closes that gap. In this session, cut through the buzzwords, see how dealers are using unified customer data to grow share and retention, and gain a practical framework for evaluating a CDP built specifically for auto retail. If your customer data isn't working as hard as your team is, this session will transform the way you do business.
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