Registration for Digital Dealer Conference and Expo 2026 is officially open! This year the event will be moving to the heart of the American automotive industry, Detroit.
Digital Dealer is the only conference and expo built specifically for automotive professionals who want to drive real results through smarter marketing and advertising. The move to Detroit places us at the center of the brands, leaders, and innovation shaping the future of automotive retail. Join a community immersed in rich history and forward-thinking transformation while also learning how to fix wasted ad spend and increase showroom sales.
“Dealerships are under more pressure than ever to drive profitable growth while navigating rapid changes in how vehicles are marketed and sold,” said Group Show Director Jaymie Nielsen. “Digital Dealer is designed to cut through the noise, giving dealers practical strategies, real-world insights, and direct access to partners and technologies that can make an immediate impact on their business.”
The Digital Dealer 2026 Experience
#DDCE26 is built to work for you, providing the perfect combination of access to solution providers, networking time, and high-impact sessions. As we continue to cultivate an essential learning experience, we’ve also tweaked a few things for this year’s show.
Our 20-minute Expo Hall talks no longer overlap, allowing you to get the most out of your time on the floor and ensuring you don’t have to choose between which insights you value the most. Last year’s 90-minute workshops have been slimmed down as attendees can now get hands-on experience in our 60-Minute Learning Labs as well as deeper knowledge in our 45-minute sessions.
With insight into advertising, AI, digital retail and more, Digital Dealer is built to deliver real discernable outcomes you can take right back to the dealership. Learn strategies to improve your customer retention, revitalize your service lane to grow fixed ops revenue and utilize social media to generate high quality leads.
It isn’t just value for when you return home either. In 2025, attendees were able to start creating real business impact while still at Digital Dealer. Live dealership website audits, analysis of real dealership data stacks and hands-on creation of AI marketing workflows were all on offer. Dealers were formulating plans to improve profitability before they had even headed to the closing reception.
Don’t miss out on a potentially transformative experience for your dealership this September!
Why Attend?
Direct Access to the Right Solutions
Explore the latest tools and technologies built for dealerships on the Expo Hall floor. With dedicated expo hours, you’ll have time to evaluate platforms, see live demos, and have real conversations with solution providers aligned to your goals. View the Exhibitor List.
Actionable Education You Can Use Immediately
Learn from industry leaders and fellow dealers who are actively solving today’s biggest challenges. Sessions focus on practical strategies that provide real solutions that you can implement directly into your business.
Smarter Networking, Built for Success
Every part of the event is designed to ensure attendees make connections that matter — benchmark 2026 performance with peers facing all the same challenges you are and build future strategies alongside partners who can help move your dealership forward. From structured networking to organic conversations on the show floor, leave Digital Dealer knowing exactly where fellow dealers are at and, more importantly, where you are going.
Why Detroit Works
Access the Epicenter of the Automotive Industry
Detroit is the undisputed capital of the car world, home to the “Big Three” automakers and a vast network of suppliers.
Strategic, Cost-Effective Location
Detroit’s central Midwest location makes it an easy and affordable travel destination from across the U.S. and Canada.
World-class Venue
Showcase your brand at the state-of-the-art Huntington Place with greater capacity for networking, demos and audience engagement. Plus, lower costs for logistics and accommodation at a convenient central location.
Cultural and Entertainment Appeal
Beyond the event, Detroit offers a vibrant cultural scene, including music, art and dining.
Showcase Your Tech to an Innovation-Focused Audience
Detroit is a powerhouse of automotive technology. Position your brand as a forward-thinking leader and engage with dealers who are ready to invest in cutting-edge technology.
Digital Dealer Conference & Expo Attendee Registration Options
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs.
- Dealership – Owners of a dealership or dealership employees
- OEM Registration – Vehicle Manufacturers (automotive brands/carmakers)
- Non-Exhibitor Registration – Solution/service providers, consultants, in-house or outside agencies, third-party vendors and anyone that is not an owner of a dealership, an employee at a dealership, or a vehicle manufacturer.
Register Today!
Secure your pass early to lock in the best rates and guarantee access to:
- Expert-Led Sessions: Actionable insights to solve all the biggest challenges your dealership is facing.
- Innovative Solutions: Dynamic tools on the show floor to help optimize operations.
- Real Meaningful Outcomes: Create real business impact to increase sales and improve profitability.
Register now and set your dealership up for success this September.