Digital Dealer Conference & Expo is moving to Detroit, September 22-23, 2026, at Huntington Place!
Detroit is not just the Motor City, it’s the center of automotive innovation and the future of the industry. By bringing the event to the heart of automotive technology and transformation, we’re creating an experience that delivers more opportunities for learning, networking, and dealership growth than ever before.
Why Detroit Works
Access the Epicenter of the Automotive Industry
Detroit is the undisputed capital of the car world, home to the “Big Three” automakers and a vast network of suppliers.
Strategic, Cost-Effective Location
Detroit’s central Midwest location makes it an easy and affordable travel destination from across the U.S. and Canada.
World-class Venue
Showcase your brand at the state-of-the-art Huntington Place with greater capacity for networking, demos and audience engagement. Plus, lower costs for logistics and accommodation at a convenient central location.
Cultural and Entertainment Appeal
Beyond the event, Detroit offers a vibrant cultural scene, including music, art and dining.
Showcase Your Tech to an Innovation-Focused Audience
Detroit is a powerhouse of automotive technology. Position your brand as a forward-thinking leader and engage with dealers who are ready to invest in cutting-edge technology.
About Digital Dealer
At Digital Dealer, the industry comes together to collaborate, learn, and grow. The conference delivers actionable education from thought leaders, while the expansive expo floor showcases the latest tools, technology, and services shaping automotive retail.
By bringing the event to Detroit, we’re placing your brand at the intersection of automotive legacy and future innovation. It’ll be a new location but the same valuable insights, networking sessions and expo hall time. The conference will still be structured to maximize your time and impact. Dedicated Expo Hall time allows you to connect with even more exhibitors and discover the latest innovations. A two-day format and minimal concurrent sessions, provides perfect balance of targeted education and networking opportunities.
Digital Dealer Conference & Expo is the only event purpose-built to solve the most urgent challenges in automotive marketing, advertising, and digital operations. It’s where dealership and OEM leaders go to uncover real, measurable strategies that drive more vehicle sales, higher margins, and long-term growth — and where solution providers meet decision-makers ready to invest in their next phase of success.