Jim Lawyer, VP, Strategic Partnerships at 700Credit will host an informative session at Digital Dealer Conference & Expo 2025! The 25-minute talk is titled “The Hidden Threat: Defending Against Identity Fraud in Car Dealerships.”

Jim Lawyer
Automotive retailers continue to adopt touch-free purchases, streamlining car shopping. Yet, at what cost? A staggering $8B hemorrhage plagues the automotive industry. Fraudsters exploit virtual and in-store channels with synthetic personas and credit profiles. Join this session to hear the harrowing tale of one dealer’s 5-car loss to identity thieves and how they were left abandoned by their insurance company.
In this session, you will learn the tactics of prevention through cutting-edge tech, synthetic fraud detection, data scrutiny, and compliance with FTC safeguard rules for the proper handling of consumers’ non-public information to safeguard your dealership operations and protect the bottom line. Shield yourself from identity fraud with a must-attend session!
Key Takeaways:
- Identify the various forms of identity fraud prevalent in automotive sales, including synthetic personas and credit profile manipulation, as highlighted in the session’s exploration of a dealer’s 5-car loss to identity thieves.
- Evaluate the financial impact of identity fraud on automotive dealerships, understand the $8B in losses the industry and the subsequent challenges faced by businesses, including abandonment by insurance companies.
- Identify and implement effective prevention strategies against identity fraud in automotive retail, leveraging cutting-edge technology, synthetic fraud detection, data scrutiny, and compliance with FTC safeguard rules for the proper handling of consumers’ non-public information to safeguard dealership operations and protect the bottom line.
About Jim Lawyer
With over three decades of extensive experience in the automotive sector, Mr. Lawyer is a seasoned automotive professional adept in various domains, including retail, sales processes, advertising, fraud, and credit. Currently serving as the Vice President of Business Development and Partnerships at 700Credit, he spearheads engagements with software solution partners and OEMs, leveraging 700Credit’s cutting-edge credit, compliance, and fraud solutions.
As a prominent figure in the automotive industry, Mr. Lawyer is highly sought after for his expertise in fraud prevention within the automotive selling process. Renowned for his dynamic and engaging speaking style, he enlightens audiences on strategies to preemptively detect and thwart fraudulent activities before they impact dealership operations.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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