Marketing & Advertising
Instagram’s Hidden Challenges for Car Dealerships
As a dealer, you’ve probably been told that having a strong presence on every social media platform is essential, and to some extent, that’s true. Each channel is often treated as a “must-have,” based on the belief that increased exposure leads to greater success. But...
Used Vehicle Prices Have Begun to Drop in July
The wholesale used vehicle market has seen a slight price decrease in the first half of July, with adjusted prices falling 0.7 percent compared to June levels according to Cox Automotive. The non-adjusted price changes saw an even greater change, with values declining...
Hybrid Learning: What the Rise of Hybrid Vehicles Can Teach Us About Flexibility in Automotive Marketing
As auto brands zigged toward an all-out EV marketing blitz starting in 2021, auto shoppers have zagged toward hybrids with stunning enthusiasm. By the end of 2024, electrified vehicles had reached 3.2 million total sales, good for 20 percent of all US auto sales....
Trade Agreement Reached with Japan to Lower Tariffs: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
Sales Were Up, but Affordability Concerns Dominated Q2: Lotlinx
The Q2 2025 Vincensus Report paints a complex picture of the automotive market, one that has spent much of the year navigating affordability challenges and shifting consumer preferences. Compiled by Lotlinx using a dataset of over 24 billion inventory-specific data...
Dealers and Consumers Are Not Aligned on How 2025 is Trending
There is a growing divide between auto dealers and car buyers. According to a recent study by Urban Science and The Harris Poll, while many dealers remain optimistic about the current state of the auto market, buyers are showing much more hesitation, particularly...
How AI Is Reshaping Dealer Strategies Amid Affordability Challenges
As economic uncertainty continues to weigh on consumers, vehicle affordability is consistently a driving issue in the auto retail sector. High interest rates, lingering inflation, and constrained supply chains have converged to create a complex marketplace—one where...
Beyond the e-Signature: Achieving True Digital Transformation and Operational Excellence in Auto Finance
Despite widespread adoption of e-signatures, the auto finance industry is still far from realizing true digital transformation. The real opportunity lies not just in digitizing the consumer-facing signature but in reimagining the entire lending lifecycle—aligning...
AI is Revolutionizing Automotive Service Scheduling
A recent study by Pied Piper has revealed that artificial intelligence is rapidly transforming the way automotive dealerships handle service calls, often outperforming human associates in key areas. The 2025 Service Telephone Effectiveness (STE) Study, which analyzed...
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