Now, more than ever, it’s time for the dealership community to come together and share their best practices for working in stores, what methods are motivating staff, and how to stay lean operationally.
Please join us this Friday, April 10, for a live Q&A session, facilitated by Laurie Halter of Charisma! Communications.
SEGMENT #1: 2 – 2:50 p.m. (ET)
Erich K. Gail, CEO | Cardinale-Group of Companies
As a leading multi-state multi-franchise automotive group, Erich will share immediate actionable insights and solutions supporting our retail associates, customers and guests as well as the communities we serve. Erich will also take live questions from our participant guests.
SEGMENT #2: 2:50 – 3:50 p.m. (ET)
Two industry leaders will take live questions from our participant guests.
Maureen A. Bailey, Asst General Manager | Subaru of Moon Township
Melanie Borden, VP of Marketing | Celebrity Motor Cars

Laurie Halter
Owner | Charisma! Communications
Laurie Halter is the founder of Charisma! Communications, a successful automotive PR firm, and host of the Carearing podcast where she explores work/life balance issues for leading females. She has a passion for business and entrepreneurship, but what really gets her jumping out of bed in the morning is sharing her experience balancing life, work, and motherhood.

Erich K. Gail
CEO | Cardinale-Group of Companies
Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. Erich is a 30-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups. He has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea, and Japan.

Maureen A. Bailey
Asst. GM | Subaru of Moon Township
Maureen Bailey was recently promoted from General Sales Manager to Assistant General Manager at Subaru of Moon Township. Previously, she held executive and senior leadership positions at Autosoft, Inc. and Cochran Automotive Group. At Cochran, Maureen led the landmark opening of the company’s first BDC and developed and implemented an enterprise-wide Corporate Sales Transparency process, while serving as Director of Process Development. Before her tenure at Cochran, Maureen served as Sales Manager and F&I Manager for multiple dealerships.

Melanie Borden
VP of Marketing | Celebrity Motor Cars
Melanie Borden has spent the majority of her 14+ year marketing career in the automotive tech industry. Melanie has worked in various atmospheres from social media startups to a public tech company in consulting, marketing, and business development roles. Presently, she is the VP of marketing for Tom Maoli’s Celebrity Motor Cars auto group where she develops and implements all facets of the marketing strategy and built the in-house advertising agency.
Access Post-webinar Recording and More e-Learning Sessions
Digital Dealer has expanded its educational programming to include virtual learning offerings, powered by the launch of Digital Dealer Now, an on-demand and live e-training hub for automotive dealerships. Digital Dealer Now will feature relevant courses from the most recent Digital Dealer Conferences, as well as web-exclusive courses and virtual events.
To be notified when Digital Dealer Now launches, please complete the form.