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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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Reality Check: Who’s The Chump?

Many dealers are less than pleased with how their digital vendors manage their accounts. What they expect from their marketing agency is not what they actually receive. Join C-4's VP, Rob Stoesser, and Laurie O'Brien, VP of Client Services as they ex
Jul 8, 2021

Making the Shift from Linear to Streaming TV

Join Amazon Advertising and PureCars to learn what dealers need to know about making the shift from linear to streaming TV ads, better known as over-the-top or “OTT.” You will gain new insights into consumer trends and learn how to reach new gene
Jul 7, 2021

Elevate Your Virtual Showroom: How to Build Customer Relationships Digitally

How can your dealership stand out from the crowd online when everything—price, manufacturer incentives, financing offers—is virtually the same from dealer to dealer? Acquire's Amrit Dhangal and Jamie Kent of Shift Digital will teach you how to cr
Jul 6, 2021

Horizontal Marketplaces: Reaching Car Shoppers in the New Normal

Come and learn from OfferUp Auto why millions of mobile users are shopping and buying via a horizontal marketplace each year and how to fully leverage horizontal marketplaces to grow your dealership’s business for years to come.
Jun 28, 2021

Give The People What They Want: A complete guide to creating better experiences for today’s auto shoppers

As the automotive industry takes a giant leap into the digital age, users expect personalization, simplified experiences and information that loads quickly. C-4 Analytics understands this ever-evolving landscape and can guide you to the new age of di
Jun 10, 2021

Apple Maps Makes a Run at Google Maps: How Dealers Should Respond

Designed for Dealers and Digital Marketing Directors, this session will explain the differences between Apple and Google Maps for 2021 and how this impacts your business. Join Ali Fawaz as he shares the importance of ratings and reviews on your maps
Jun 7, 2021

Driving the Future: Owning Your Used Vehicle Market

Do you have a plan to combat the big guys buying up your trade-ins directly from consumers in this increasingly digital world? In this webinar, industry expert Randy Barone of ACV Auctions will show you how to break away from the pack to own and opti
May 26, 2021

Dealer Profits To The Moon! A WallStreetBets Playbook For Thriving During Inventory Challenges

Join C-4 Analytics for an instructive discussion on how to leverage lessons from the Reddit thread WallStreetBets to bring dealership profits ‘to the moon’ and win during this inventory challenged landscape!
May 11, 2021

SMS Marketing 101 for Dealerships

This webinar will get you up to speed on SMS marketing, covering everything from simple tips and tricks to compliance to building a world-class opt-in flow.
May 10, 2021

Dealership Buy/Sell Market Hits Record High in 2024: Kerrigan

The auto dealership buy/sell market has another record breaking year in 2024, rising 10 percent from the year before according to the recently released 2024 Annual Blue Sky Report by Kerrigan Advisors. For the year, 697 franchises were sold, the high
Mar 24, 2025

Federal Authorities Announce Arrests in Tesla Attacks as Elon Musk’s Political Influence Grows

The U.S. Justice Department (DOJ) arrested three individual responsible for the destruction of Tesla properties March 20, actions the Trump Administration has labeled as “domestic terrorism” with an investigation opened by the federal government
Mar 21, 2025

Insights from CES 2025: The Convergence of In-Cabin Sensing and Software-Defined Vehicles

As regulatory frameworks such as the EU’s Advanced Driver Distraction Warning (ADDW) near enforcement, automotive OEMs increasingly integrate in-cabin sensing technologies with software-defined vehicle architectures. This shift, evident at CES
Mar 20, 2025

Bob Mayberry Hyundai, Castle Automotive Group, Walser Automotive Group, Swickard Auto Group: Dealership Deals

Bob Mayberry Hyundai Sold The Walters family has sold Bob Mayberry Hyundai in Monroe, N.C., to Pablo River Partners, a Jacksonville, FL-based investment firm.The transaction, finalized March 5 with The Presidio Group advising the Walters, marks the c
Mar 20, 2025

Mastering Lead Generation Key Strategies for Dealerships

Effective lead generation is the cornerstone of sustained dealership growth and profitability in the fast-paced automotive market. According to the National Automobile Dealers Association (NADA), dealerships with efficient lead generation and follow-
Mar 19, 2025

DDCE2025 Speaker Proposals Deadline Set for April 11

Call for proposals for the upcoming Digital Dealer Conference & Expo (October 14-15, 2025, Las Vegas) are now open! The deadline to submit a proposal #DDCE2025 is April 11, 2025. Accepted speakers will be notified on May 2, 2025. Please follow t
Mar 19, 2025

Cookies to Carrots: Why User Experience And Business Outcomes Are The Future of Marketing

As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a patchwork of solutions in development to replace our beloved snack-sounding snippets of code. While browser-based cookies have se
Mar 18, 2025

KBB: February New-Vehicle Prices Decrease from a Month Earlier

February’s new-vehicle average transaction price (ATP) was recorded at $48,039, a year-over-year gain of 1.0 percent but lower by 1.3 percent from January. According to Kelley Blue Book (KBB) officials, sales incentive levels were mostly flat month
Mar 18, 2025

From Skepticism to Confidence, Upselling Strategies That Work

Upselling for car dealerships can be more challenging than it seems. Many car buyers view such offers with skepticism, often perceiving them as profit-driven tactics. According to an AutoTrader report, 48 percent of buyers believe dealerships priorit
Mar 17, 2025