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Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

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Reality Check: Who’s The Chump?

Many dealers are less than pleased with how their digital vendors manage their accounts. What they expect from their marketing agency is not what they actually receive. Join C-4's VP, Rob Stoesser, and Laurie O'Brien, VP of Client Services as they ex
Jul 8, 2021

Making the Shift from Linear to Streaming TV

Join Amazon Advertising and PureCars to learn what dealers need to know about making the shift from linear to streaming TV ads, better known as over-the-top or “OTT.” You will gain new insights into consumer trends and learn how to reach new gene
Jul 7, 2021

Elevate Your Virtual Showroom: How to Build Customer Relationships Digitally

How can your dealership stand out from the crowd online when everything—price, manufacturer incentives, financing offers—is virtually the same from dealer to dealer? Acquire's Amrit Dhangal and Jamie Kent of Shift Digital will teach you how to cr
Jul 6, 2021

Horizontal Marketplaces: Reaching Car Shoppers in the New Normal

Come and learn from OfferUp Auto why millions of mobile users are shopping and buying via a horizontal marketplace each year and how to fully leverage horizontal marketplaces to grow your dealership’s business for years to come.
Jun 28, 2021

Give The People What They Want: A complete guide to creating better experiences for today’s auto shoppers

As the automotive industry takes a giant leap into the digital age, users expect personalization, simplified experiences and information that loads quickly. C-4 Analytics understands this ever-evolving landscape and can guide you to the new age of di
Jun 10, 2021

Apple Maps Makes a Run at Google Maps: How Dealers Should Respond

Designed for Dealers and Digital Marketing Directors, this session will explain the differences between Apple and Google Maps for 2021 and how this impacts your business. Join Ali Fawaz as he shares the importance of ratings and reviews on your maps
Jun 7, 2021

Driving the Future: Owning Your Used Vehicle Market

Do you have a plan to combat the big guys buying up your trade-ins directly from consumers in this increasingly digital world? In this webinar, industry expert Randy Barone of ACV Auctions will show you how to break away from the pack to own and opti
May 26, 2021

Dealer Profits To The Moon! A WallStreetBets Playbook For Thriving During Inventory Challenges

Join C-4 Analytics for an instructive discussion on how to leverage lessons from the Reddit thread WallStreetBets to bring dealership profits ‘to the moon’ and win during this inventory challenged landscape!
May 11, 2021

SMS Marketing 101 for Dealerships

This webinar will get you up to speed on SMS marketing, covering everything from simple tips and tricks to compliance to building a world-class opt-in flow.
May 10, 2021

Used Hybrid and EV Prices are Rising Fast

The used car market is experiencing a wave of fluctuations and they’re not only restricted to internal combustion powertrains. After two years of consistent price declines, hybrids and electric vehicles (EVs) have seen surging prices in May, increa
Jun 2, 2025

Recall Volume Remains Elevated as Voluntary Notices Create New Risks

Automotive recalls continue to be a critical issue affecting road safety and consumer trust. Over 28 million passenger vehicles, light trucks, and vans were affected by recalls in 2024, with 505 campaigns labeled as “high-risk,” according to Reca
May 30, 2025

Winning the Trade-In Game: Strategies for Today’s Dealerships

A great trade-in experience doesn’t just close a deal — it opens the door to long-term loyalty and valuable referrals. It’s a key moment that shapes how customers perceive your dealership during the transaction. When the process is fair, transp
May 29, 2025

Goodyear’s SightLine Technology Joins SDVerse, Expanding Software-Defined Vehicle Offerings

Goodyear is making the leap into the software-defined vehicle (SDV) space with its SightLine tire intelligence software. The tire company revealed its partnership with SDVerse™, a leading business-to-business marketplace for vehicle software soluti
May 29, 2025

Key Takeaways from the Q1 2025 Automotive Market Report

The first quarter of 2025 opened with a mix of optimism and uncertainty for the automotive industry. While March delivered a sharp 19 percent rebound in new vehicle sales — largely driven by consumers rushing to purchase ahead of tariff price adjus
May 28, 2025

Auto Dealership Market Resilient Despite Tariff Challenges

The auto dealership buy/sell market experienced a 15 percent decline in activity during Q1 according to the Kerrigan Advisors First Quarter 2025 Blue Sky Report. The dip was largely due to uncertainties surrounding the Trump administration’s auto t
May 28, 2025

Don’t Settle for Automatic Warranty Labor Rate Increases: A Smarter, More Profitable Alternative

As inflation impacts every corner of the retail automotive industry, many manufacturers continue to offer dealers CPI-based programs to automatically increase their warranty labor reimbursement rates each year. At first glance, these CPI (Consumer Pr
May 27, 2025

Cox Dealer Sentiment Index Down with Concerns About the Economy, Tariffs Growing

Despite a strong sales finish to the first quarter of the year, dealer market sentiment has taken a slight dip according to the Q2 2025 Cox Automotive Dealer Sentiment Index (CADSI). The current market index stands at 42, down from 44 in Q1. A score
May 27, 2025

Mastering the Car-Buying Journey: A Dealership’s Guide to Winning Customers

The car-buying journey spans from discovery to purchase and beyond, shaping trust and long-term loyalty. Each stage includes key touchpoints that dealerships must strategically align to engage and guide customers effectively. In this article, we’ll
May 23, 2025