NETSOL Technologies’ Heath Emerson will host the DigitalDealer.com webinar today at 2:30 P.M. titled “Increasing Consumer Trust in Digital Retailing.”
Emerson is the Digital Retailing Manager at NETSOL Technologies, spearheading the Otoz platform, a cutting-edge solution in automotive digital retailing. With over 20 years in the automotive industry, his extensive experience includes top-tier retail sales, advertising, training, and strategic consulting with many automotive vendors.
In this 60-minute webinar, Emerson will explore the critical role of information security in building consumer trust within the automotive digital retailing landscape. With recent events highlighting the vulnerabilities in dealership systems, the need for robust cybersecurity measures has never been more evident.
Fostering a Trust
The webinar will provide a comprehensive understanding of consumer concerns regarding online transactions, the impact of data breaches on trust, and practical steps dealerships can take to enhance their security posture.
Attendees will gain valuable insights into fostering a trust-building culture, implementing key security measures, and effectively communicating with customers to improve their awareness and trust of digital tools. The webinar will also feature a case study on recent issues, discussing its operational disruption and lessons learned to prevent similar incidents in the future.
This session is designed to equip automotive retail dealership professionals with the knowledge and tools needed to enhance customer trust, improve the utilization of digital retailing tools, and drive sales profitability while delivering excellent customer experiences.
Key Takeaways
Emerson learning objectives for those tuning in on Sept. 17 include:
- Understand consumer concerns about online transactions and the impact of data breaches on trust.
- Learn actionable steps to improve dealership security and foster a trust-building culture.
- Gain insights into key cybersecurity measures and their benefits for both dealerships and customers.
- Discover effective communication strategies to reassure customers about data protection.
- Analyze recent case study to understand its operational impacts and preventative measures for future security breaches.
