J&L Marketing announced today that it has partnered with Cardone University to launch J&L University, a comprehensive sales education program that promises to deliver increased sales, profits and event attendance to J&L clients.
J&L Marketing has earned a reputation—and a number of awards—for what many consider to be the most consistent and impactful direct marketing campaigns in the automotive industry. In order to take their clients’ sales events to the next level, J&L partnered with Cardone University, a driving force in sales training. The partnership between these two industry leaders led to the creation of an innovative new marketing tool: J&L University, designed to dramatically maximize opportunities for auto dealerships.
“When someone can take the same people, time, money and strategy, then increase results tenfold; it certainly grabs my attention,” said Scott Joseph, president of J&L Marketing. “Partnering with Grant Cardone made perfect sense.”
Cardone University Founder Grant Cardone is an international sales expert, author and motivational speaker who revolutionized the automotive sales industry with unique sales and marketing training approaches and dealership processes. His methods are known as Informed-Assisted Selling, a non-confrontational system in which sales effectiveness, customer satisfaction and the sales experience are all improved.
“I really admire J&L Marketing for stepping up and providing their clients with a complete solution,” said Cardone. “Not only do they offer an industry leading product but now, through this partnership, they are giving their dealership clients a tool to convert the traffic created at a higher rate, ultimately leading to better ROI.”
Prior to developing J&L University, J&L Marketing dedicated thousands of hours to interviewing top dealers, managers and sales representatives in order to determine the reasons for consistent success behind specific direct marketing campaigns. The results of these extensive interviews informed the creation of J&L University, which will introduce dealerships and their employees to new sales concepts and techniques that increase profits before, during and after sales events. Training sessions will cover such subjects as identifying best prospects, scheduling prequalified appointments before an event and recapturing customers who didn’t purchase on the day of an event.
With J&L University, dealerships will have access to a 21-day training program designed to increase results in the days leading up to events, as well as the weeks following events. This program, combined with the already proven multi-channel direct marketing solutions offered by J&L Marketing, means dealers can expect an increase in event traffic, as well as the opportunity to apply their new sales skills to a wider customer audience. As an added benefit, each employee of a dealership will have access to J&L University and its videos, making sales training efforts easier for management staff.
For more information about J&L University and other J&L Marketing solutions, contact Russell Grant at [email protected] or 407-616-6898.
J&L Marketing, Inc.
Founded in 1991, J&L Marketing is the nation’s highest rated automotive owner marketing agency. Using data driven strategies powered by its proprietary program, J&L works with clients to design and execute their direct marketing efforts. J&L Marketing’s automotive equity data mining and lead generation, sales events, customer pay service clinics, email, direct mail, microsites and virtual BDC provide a complete range of automotive multi-channel direct marketing solutions for both sales and fixed operations. The company is a preferred vendor with GM, Chrysler, BMW, MINI and Mercedes-Benz. More information is available at www.jandlmarketing.com.
