According to a data from Dataium, the average unique visitors to a website fell to 4,251 in November 2012. This information is based on statistics for national automotive Internet behavior for November 2012.
Below are a few key statistics from Datium’s data for November 2012
- Average Unique Visitors to per Websites: 4,251
- Avg Unique Visitors to Shoppers (conversion): 58%
- Page views per shopper: 10
- VINs viewed per active visitor: .20
- Average shoppers to lead:
- LTAV (lead to active visitor): 3.80%
- LTV (lead to visitor): 2.20%
- Search Percentages:
- New: 41%
- Used: 59%
