According to Ad Age, Google has finally solved their biggest problem with mobile advertising: poor analytics. Jason Spero’s “Full Value of Mobile” Suite demonstrates how the newly-dubbed “Google Calculator” can give you statistics on your full ROI from mobile sales and advertising. Cross-device mobile sales, mobile traffic, app downloads, application values and other aspects of mobile advertising success will now get full reporting.
Conference & Expo: October 8-10, 2024
DealerPoint: April 9-11, 2025