The Ford Focus was the best-selling car in the world in 2012, according to a recent R.L. Polk & Co. study. This is exciting news for American dealers and auto manufacturers: not only is American automotive on the upswing, but making global impressions, and most importantly, beating the Asian automotive industry in its own market.
Sources from Bloomberg cite CEO Alan Mulally’s product development plan, “One Ford”, as a major success factor in achieving the goal of global expansion. Ramifications for this success, historical success of the Model T, and insights from Merkle offer predictions of future sales. Find out current domestic policy and just how much it will take for the U.S. to stay on top of the international market in the following:
