The legendary management consultant, educator and author Peter Drucker once said, “Action without planning is the cause of all failure!” In the fast paced and ever changing world of automotive e-Commerce more true words could not be spoken.
A great plan can unite teams and rally organizations toward common goals. And any management team can learn how to create their ultimate digital marketing plan, by following the guidance of leading dealership examples.
In 2012, Brandon Honda in Tampa, FL had a plan to utilize a number of digital marketing strategies to grow sales. The results were new car sales increased 46 percent and used car sales increased 80 percent. These best practices lead to visitor counts to over 20,000 per month, more conversions and ultimately more net profit.
The Gunn Automotive Group also created a strategic plan in 2012 to grow sales through e-Commerce. This led to their placement on Ward’s e-Dealer 100 list with sales up 31 percent with an additional 1,420 units sold by e-Commerce operations.
At the 14th Digital Dealer Conference & Exposition, attendees will have the opportunity to learn directly from the dealership visionaries that transformed Brandon Honda and the Gunn Automotive Group into lean digital machines.
John Marazzi of Brandon Honda has 21 years of experience in leading Florida dealerships to top national dealership rankings and honors. Marazzi took over Ft. Myers Toyota when it was a small operation and over the next 17 years, he completely re-engineered its operations to become the number one volume pre-owned dealer and number eight largest volume Toyota dealer in the country.
In his session, “Adapt or Die”, Marazzi will illustrate 14 best practices that will quickly turn your store into a digital dominating machine.
- Learn techniques to drastically increase website traffic
- Understand how to increase your dealership’s visitor to lead conversion rate
- Learn effective strategies on how to increase appointment visit percentages
Tony Rhoades is Executive Director of Information & Consumer Strategies for the Gunn Automotive Group. He first entered automotive sales in 1996 after six years in the U.S. Air Force. His strengths in strategy, process improvement and technology allowed him to take what were unstructured groups of salespeople and add structure, process and accountability to achieve significant results.
Vince Lombardi is well known for starting every season with, “Gentlemen, this is a football.” Rhoades has a similar approach to e-Commerce, breaking it down into components that help you chart a course into a more profitable future.
In his session, “The Power of a Plan”, Rhoades will outline a proven planning model for prioritizing all you the skills learned at the 14th Digital Dealer Conference & Exposition.
- Learn a step-by-step plan for analyzing your current e-Commerce operation
- Understand a method for creating a solid e-Commerce game plan for growth
- Leave with a proven method for prioritizing your plan
Marazzi and Rhoades are just two of the dealership thought leaders ready to present the latest information to power your e-Commerce efforts at the 14th Digital Dealer Conference & Exposition.
Visit www.DigitalDealerConference.com to learn how attending the industry’s ultimate digital strategy conference can help improve your operation.
