Trending Auto Retail News
RECALL1ONE – In The News
RECALL1ONE – In The News, from Elead1One. Manufacturer recalls reached an epic 64 million in 2014. That’s more than double the previous calendar year record of 30.8 million in 2004, according to Automotive News. With recalls affecting every one of our clients and most...
Bring All Your Data into One Place with Marketing Automation
Bring All Your Data into One Place with Marketing Automation, from 9Clouds Automotive Marketing. CONSOLIDATING DATA The auto industry is full of data; top selling cars, financing, inventory movement, customer data and the list goes on and on. The problem is that all...
Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales
Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales, from activEngage. We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire...
How to Create a Branding Message for Your Dealership
How to Create a Branding Message for Your Dealership, from PCG Consulting. Your dealership’s brand is based on how others perceive you – but that doesn’t mean you can’t have some control over it! Whether you’re a new dealership trying to establish yourself in the...
The 7 Habits of Highly Effective Search Marketers
The 7 Habits of Highly Effective Search Marketers, from Search Engine Watch. In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of "true north" principles that help individuals attain...
Creative Content for Your Social Media
Creative Content for Your Social Media, from Dealer Marketing Magazine. I’m not a car girl. I didn’t grow up in the automotive world, and most of the lingo is foreign to me. I have no clue about the differences in engines or how to value a trade (though I am...
February auto sales up, but not for all
February auto sales up, but not for all, from USA Today. Monthly auto sales were up, but not for all automakers and not as much as some industry watchers forecast. One jarring note: Toyota Motor outsold Ford Motor by 84 vehicles to take the No. 2 spot, behind General...
Dealertrack Introduces New Inventory Management Mobile App
Dealertrack Introduces New Inventory Management Mobile App, from F&I Magazine. LAKE SUCCESS, N.Y. — Dealertrack Technologies has introduced its new Inventory+ Mobile app, an innovative and comprehensive inventory management solution that delivers a 3600 view of data...
Upgrade envy has drivers trading in cars as often as iPhones
Upgrade envy has drivers trading in cars as often as iPhones, from Automotive News. Mike Fine was perfectly happy with his 2011 Nissan Xterra. Then he got a look at his son’s ride. The 2015 Jeep Grand Cherokee was packed with technology: a touchscreen loaded with...
New Car Buying Service Aims To Eliminate Salespeople
New Car Buying Service Aims To Eliminate Salespeople, from Driving Sales News. A new car buying service has entered the scene in Southern California that hopes to eliminate car salespeople altogether. According to an article by VentureBeat, car-buying service Roadster...
The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish
The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish, from Automotive Digital Marketing. Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about...
Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today)
Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today), from Dealer Authority. We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our products and services sounding...
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