Digital Natives Are Tired of Brands Shouting at Them: New Lithium Study Offers a More Productive Approach
Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but…
News May 17Latest in: Press Releases
Rethinking Marketing ROI
It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your…
News May 17
6 Characteristics of High-Converting CTA Buttons
Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty…
News May 17
How Dealers Are Handling Avalanche of Recalls & Stop-Sales
Even before the National Highway Traffic Safety Administration expanded the Takata airbag inflator recall earlier this month, several…
News May 17
Own Your Tires, Own The Customers
We all know the “neighborhood tire guys”. The local, independent service garages with an undeniable likeability. Usually family…
News May 17
Think Tank Tuesday : Can You Create a Timeless Brand? [VIDEO]
On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a…
News May 17
People Who Wait for Car Repairs Spend Less
Service and parts represent $4.8 million in revenue for the average dealership. For every $1 of service revenue,…
News May 17
Trade Group Says Female Mechanics Good for Business
A survey of U.K. women drivers shows 96% want to see more females when they visit showrooms and…
News May 17
The Key to Accurate Vehicle Info: It Starts at Appraisal
Seventy percent of cars displayed for sale online have missing or improperly described factory option information, says Ned…
News May 17
Car Price Remains Important, But Not at All Costs
New Autotrader study indicates most auto dealership customers see no difference between lowest price and fair and transparent…
News May 17
