How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers
In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan…
News May 10Latest in: Press Releases
Today’s Biggest “SuperCar” Bargains
Black Book's Collectible Cars editor, Eric Lawrence, offers up the following bargains on exotic, high-end luxury and overall…
News May 9
5 Mega-Important Reasons to Create a Content Strategy
In a world where consumers choose to connect with the brands they love, and where smart, savvy companies…
News May 9
What the Internet of Things Means for Car Companies
In the Internet of Things (IoT), formerly unconnected devices are wirelessly linked to the Internet so that they…
News May 9
Time for a Change
Every dealership understands that the technician shortage has brought into question, how we do business. Several states across…
News May 9
Automotive Marketing Automation – Myth and Facts
As a dealership, you’ve probably heard of marketing automation. I am going to bet though, that 90 percent…
News May 9
What Women Car Shoppers Want
Women plan and coordinate the finances in the majority of U.S. households. They are the primary decision-makers, they…
News May 9
Customer Service 101: Why Your Fellow Employees Might Be Your Most Important Customers
Imagine, if you will, it’s 5:25 p.m. nearing the end of a busy workday. A colleague is rushing…
News May 9Black Book: Both Cars and Trucks See Increased Depreciation Over Last 12 Months
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by…
News May 9Difference in Price – New vs. Used Lease
National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today,…
News May 9
