Public Relations: The New Home of Content & Social Media Marketing?
When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of…
News April 27Latest in: Press Releases
How to Lead Well When Bad Things Happen
After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me…
News April 26Mastering the Menu
The progression of the F&I menu — or “option disclosure,” as I like to call it — began…
News April 26
A New Direction
Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking…
News April 26
How to Write the Best Online Used Car Ad
Selling a car is never easy, especially if you to do it online, where there are so many…
News April 26
VW & Dealers Still Face Uncertainty Despite Diesel Resolution Progress
As one industry observer put it, Volkswagen dealers might be working within a “fairly sketchy framework” on how…
News April 26
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly and through multiple social media channels —…
News April 26
Online Sales Isn’t The Future Of Car Buying…
Depending on which article you read today you’ll either hear online sales is the absolute only way cars…
News April 26
How to Write a Conference Speaking or Session Proposal that Gets Chosen Every Time
You want to speak more about your great idea. You’ve even found a great conference that’s a great…
News April 26
Fixes for Takata Air Bags Can Take Months. What to Drive in the Meantime?
The Takata Corp. air bag recall has become so massive that vehicle owners might wait months for repairs,…
News April 26
