Numbers Don’t Matter, Influence Does
The importance that people and brands place on follower counts or the impressions their content receives is grossly…
News April 28Latest in: Press Releases
Are Millennials Racing to Buy Cars? Nope
Hot on the heels of claims that Millennials are buying houses come stories asserting that Millennials are suddenly…
News April 28
Beepi Lets You Buy, Sell and Now Lease a Car with an App
There are lots of apps that help you research prices for buying or selling a car, and they’ll…
News April 28
How Car Dealer’s Leads Fell But Sales Rose
The sales team doesn’t have to be Internet whizzes but needs effective email and text communication skills, says…
News April 28
Healthy Habits = Higher Profitability
For dealers, productivity is a key element in our quest for profitability. Dealers expend unlimited resources on vendors…
News April 28
The Automotive Industry…as a High School
Have you ever viewed the industry as a high school? Think about it for a minute. I’ve had…
News April 28
Change IS Coming: What’s Your Plan?
You could feel the winds of change from NADA all the way to the east coast,...and not just for…
News April 28
Get Ready, the Cheese is Moving Again!
The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how…
News April 28
Why Do Your Marketing Results Disappoint?
When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest…
News April 28Used Car Market Insights – Week of Apr. 26, 2016
This week’s Black Book Market Insights report offers the latest evidence of noticeable weakness in truck segments for…
News April 27
