The Automotive Industry…as a High School
Have you ever viewed the industry as a high school? Think about it for a minute. I’ve had…
News April 28Latest in: Press Releases
Change IS Coming: What’s Your Plan?
You could feel the winds of change from NADA all the way to the east coast,...and not just for…
News April 28
Get Ready, the Cheese is Moving Again!
The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how…
News April 28
Why Do Your Marketing Results Disappoint?
When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest…
News April 28Used Car Market Insights – Week of Apr. 26, 2016
This week’s Black Book Market Insights report offers the latest evidence of noticeable weakness in truck segments for…
News April 27
Public Relations: The New Home of Content & Social Media Marketing?
When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of…
News April 27
How to Lead Well When Bad Things Happen
After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me…
News April 26Mastering the Menu
The progression of the F&I menu — or “option disclosure,” as I like to call it — began…
News April 26
A New Direction
Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking…
News April 26
How to Write the Best Online Used Car Ad
Selling a car is never easy, especially if you to do it online, where there are so many…
News April 26Press Releases
