Never Underestimate Value of First Impression
Savvy sales professionals appreciate and practice the art of creating a positive first impression, which can go a…
News July 12Latest in: Press Releases
Acknowledging the Forgotten Department
In medieval times, when a severe punishment was handed out, the convicted party was often sentenced to time…
News July 12
High New-Vehicle Prices Drive Auto Finance Industry to New Highs in Q1
The industry smashed several records in the first quarter thanks to high new-vehicle prices, but stretching terms and…
News July 12
SEM Costs on the Rise: How to Adapt
I’m not saying I have a Master’s Degree in economics from Harvard, but I do understand the fundamental…
News July 12
Digital Auto Retailing: The Impact to F&I Office
It runs the gamut from startups offering consumers peer-to-peer or direct-to-consumer online car-buying, to companies like Cox Automotive…
News July 12
Gas Prices Keep Dealers Hunting for Trucks & SUVs
What Black Book representatives heard dealers say in the lanes going into the Fourth of July holiday reinforced…
News July 12
Study Shows VW Diesel Owners to Be Compensated ‘Handsomely’
Buyer intelligence firm Autolist.com released data just before the Fourth of July holiday that shows that the $14.7…
News July 12
Why Auto Dealers Must Embrace Digital Marketing
You may have heard it time and again, but if you aren’t using digital in your marketing plans,…
News July 12
Marketing Technology is More Than Just Vendors and Tools
I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a…
News July 12
How the Future of Advertising Is in Servicing the ‘Moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says…
News July 12
