A Unique Value Proposition to Rule Them All
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low…
News August 29Latest in: Press Releases
Car Dealers Find New F&I Profit Center with Spireon SkyLink
Spireon Inc., the leading provider of GPS-based vehicle telematics and Business Intelligence solutions with over 3 million active…
News August 25
Part I: The Naked Truth Exposed
The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of…
News August 25
Three Questions to Ask to Better Understand the ROI on Your Digital Ad Spend
The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of…
News August 25
There Are Auctions, and There Are AUCTIONS!
My first Retail management gig came in the mid-1970’s when, as a frustrated Zone Manager for Renault, one…
News August 25
Store Turns Pokemon Go Players Into Vehicle Buyers
Street Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time.…
News August 25
Commercial Trucks – A Well-Kept Secret
Most new vehicle dealerships have a robust marketing plan that commonly exceeds their co-op matching from their manufacturer.…
News August 24
Work On Yourself Wednesday : The 1 Thing To Do To Get More Done [VIDEO]
This one thing is so simple, and yet so important.
News August 24
Annual Swapalease.com NFL & Cars Survey Shows “Teslas” Would Make a Good Name for an NFL Franchise
Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands…
News August 24
Automotive Advertising Veteran Joins DyGen as VP of Business Development
Caldwell & Kerr taps Jason Wiley for new Vice President of Business Development position at SEO/SEM/Pre-Roll subsidiary company…
News August 24
