The Generational Differences in Car Buying
In the past, when it came time to buy a car, the family loaded up and toured dealerships…
News February 17Latest in: Press Releases
Come On – Does Video REALLY Sell Cars?
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not…
News February 16
How to Actually Integrate Vendors Into a Digital System That Works
Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking,…
News February 15
Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the…
News February 15
Think Tank Tuesday : Is Simplicity Better for Advertising? [VIDEO]
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve…
News February 15
6 Things You Should Know About Your PC
A PC is arguably the most important tool you use on a daily basis. It's used to communicate…
News February 15
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus…
News February 14
How to Introduce a New Technology Into Your Dealership
Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some…
News February 14
Nobody’s Perfect: Trust Your Team
In the automotive industry, as in all others, no matter whether you’re in a dealership or work as…
News February 14
Will Customers Finance Their Cars Online?
Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally,…
News February 14
